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merveilleUX Blog

News, best practices, UI/UX design trends

Featured

multiple transit map illustrating types of UX navigation for SaaS products

Mar 3, 2024

UI Design

UX Design

The 6 types of UX navigation to guide users effectively within a SaaS interface.
Someone seen from behind, facing a selection of clothes and looking undecided.

Jan 8, 2025

UI Design

UX Design

UI / UX Trends for 2025
freshly sharpen color pencil-crayons

Jul 18, 2024

Design Systems

Is Your SaaS UI Letting You Down? The Color System Fix
Close-up of a magnifying glass positioned above a laptop keyboard as a UX Audit

Apr 19, 2024

UX Design

SaaS UX Audit: Key Insights Before You Start

Most Recent

Jul 30, 2025

Strategy

How to Win with Product-Led Growth, Not More Features

So, your competitor just raised a huge round. Congrats to them. No, really. They're about to hire 30 new devs to build a glorious feature factory, a product where users get lost, support teams drown in tickets, and tech debt skyrockets. While they're busy shipping more code, you have a chance to be smarter. How? By stop thinking about the quantity of features and obsessing over the quality of every single interaction. That’s the core principle of Product-Led Growth (PLG): a strategy where great User Experience (UX) isn't just window dressing: it becomes your main driver for acquisition, retention, and growth.

A seedling symbolizing how Product-Led Growth beats the feature race through organic growth.
Empty subway car, symbolizing losing potential customers.

Jul 18, 2025

UX Design

Nail Your SaaS Product Onboarding: The Secret to Turning Users into Loyal Customers
Low-angle view of an airplane in the sky, a metaphor for validating a SaaS product-market fit before the growth stage.

Jun 12, 2025

Strategy

UX Research

How to Find Product-Market Fit: A Step-by-Step Testing Guide
A row of sharpened colored pencils neatly ordered like a rainbow.

Jun 6, 2025

UI Design

UX Writing

Inclusive Product Design for SaaS: Boost Engagement & ROI
Crane constructing on a blue background, SaaS prototype construction

May 27, 2025

UI Design

Creating a SaaS prototype for my startup: Is it really worth it?

To Begin With...

Sep 12, 2024

Strategy

UX Design

SaaS Churn Reduction Strategies: The Power of UX

You know that acquiring a new customer can cost anywhere from 5 to 25 times more than retaining an existing one (Harvard Business Review). Tough pill to swallow, right? But it gets worse. Research by Bain & Company shows that increasing customer retention rates by just 5% can boost profits by a whopping 25% to 95%. That's a game-changer, especially when you consider the average SaaS churn rate hovers between 5% and 7%. So, how do you turn the tide and transform your SaaS users into loyal customers who stick around? Contrary to popular belief, the solution isn't reserved for companies with millions in funding. UX design, often seen as a luxury, is actually a powerful and affordable lever for reducing churn, boosting ARR, and igniting growth for your startup.

Black exit sign with arrow on a cinder block wall
Looking up a set of stairs with picket fences on either side. The green plants and flowers around and at the top of the steps makes it look like we are going nowhere but up in the UX steps!

May 23, 2025

Strategy

UI Design

UX Design

UX Research

The 5 UX Steps for Designing a SaaS Product
Someone seen from behind, facing a selection of clothes and looking undecided.

Jan 8, 2025

UI Design

UX Design

UI / UX Trends for 2025
ux strategy painted target on wood

Apr 17, 2025

Strategy

UX Design

UX Strategy Steps to Follow for Designing a Stunning SaaS Product
A robot hand shaking a human hand

Nov 12, 2024

UX Design

AI & SaaS UX: The Real Impact

To Delve Deeper...

Feb 19, 2025

Strategy

UX Design

Ethical SaaS Design: Create a Positive & Lasting Impact

Companies creating software interfaces are shaping the digital world with every line of code and design choice. But with great power comes great responsibility. How can we wield this power ethically? How can we design products that contribute to a better world? Ethical design isn't a burden; it's an opportunity to unlock our creative potential, innovate consciously, and build SaaS solutions that both designers and users can be proud of. This article empowers you to explore ethical design and discover how you, too, can make a real difference.

Ethical Bloom: Cherry blossoms illustrating beauty and transparency in SaaS.
multiple transit map illustrating types of UX navigation for SaaS products

Mar 3, 2024

UI Design

UX Design

The 6 types of UX navigation to guide users effectively within a SaaS interface.
Roof in iron evoking SaaS Wireframes.

Apr 12, 2024

UI Design

Understanding Wireframes: A SaaS Guide.
Low-angle view of an airplane in the sky, a metaphor for validating a SaaS product-market fit before the growth stage.

Jun 12, 2025

Strategy

UX Research

How to Find Product-Market Fit: A Step-by-Step Testing Guide
Crane constructing on a blue background, SaaS prototype construction

May 27, 2025

UI Design

Creating a SaaS prototype for my startup: Is it really worth it?

List of All of Our Articles on Digital Product Design