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merveilleUX Blog

News, best practices, UI/UX design trends

Featured

multiple transit map illustrating types of UX navigation for SaaS products

Mar 3, 2024

UI Design

UX Design

The 6 types of UX navigation to guide users effectively within a SaaS interface.
Someone seen from behind, facing a selection of clothes and looking undecided.

Jan 8, 2025

UI Design

UX Design

UI / UX Trends for 2025
freshly sharpen color pencil-crayons

Jul 18, 2024

Design Systems

Is Your SaaS UI Letting You Down? The Color System Fix
Close-up of a magnifying glass positioned above a laptop keyboard as a UX Audit

Apr 19, 2024

UX Design

SaaS UX Audit: Key Insights Before You Start

Most Recent

Sep 11, 2025

Strategy

How to Boost SaaS Upselling and Cross-selling with UX

Are you ready to supercharge your SaaS revenue? Many companies settle for customers using the free version of their product or get frustrated when customers churn. But imagine being able to convert those free users into paying customers and then encourage them to discover the full potential of your premium features and offerings! Discover how a powerful UX strategy can create a user journey that motivates your customers to explore all your features, upgrade to higher plans, and become brand advocates. In this article, you'll learn UX techniques for optimizing upselling and cross-selling, the pitfalls to avoid to maximize your conversions, and real-world examples of SaaS companies that have successfully boosted their revenue with UX. Get ready to maximize your SaaS revenue and take your business to the next level!

Visual metaphor for strategic choices in SaaS growth, showcasing the intersection of UX, upselling, and cross-selling for optimal results.
Visual representation of a Design System with orbiting stars

Aug 21, 2025

Design Systems

UI Design

SaaS Design System: Align Product & Tech for Healthy Growth
Arch bridge connecting two cliffs, a metaphor for UX as a common language to unify product vision and achieve business-tech alignment.

Aug 12, 2025

Strategy

Align Business & Tech: UX as a Common Language
A seedling symbolizing how Product-Led Growth beats the feature race through organic growth.

Jul 30, 2025

Strategy

How to Win with Product-Led Growth, Not More Features
Empty subway car, symbolizing losing potential customers.

Jul 18, 2025

UX Design

Nail Your SaaS Product Onboarding: The Secret to Turning Users into Loyal Customers

To Begin With...

Mar 27, 2024

UX Design

The Importance of UX for SaaS: 6 Key Factors

In the ever-evolving digital landscape, Software as a Service (SaaS) has emerged as indispensable pillars of enterprise technology. At the heart of this revolution lies User Experience (UX) and User Interface (UI), elements that not only dictate the success of a SaaS but also its long-term viability. In this article, we will delve deep into the vital importance of UX and UI for SaaS companies, examining how these factors influence customer satisfaction, retention, and economic growth.

Two people sketching the UX of a SaaS on a large sheet of paper.
iPad showing NYTimes notification, highlighting SaaS notification UX best practices.

Mar 11, 2025

UX Design

SaaS Notifications: 5 UX Mistakes Killing Your Strategy
Elderly couple enjoying a tablet at a table.

Jun 20, 2024

UI Design

SaaS Accessibility Done Right: 6 Actionable Tips
Green UX and Forest

Aug 23, 2024

Design Systems

UI Design

Green UX Myths vs. Reality: What SaaS Leaders Need to Know
video game controllers on a a blue background

Aug 20, 2024

Gamification

Drive SaaS Growth with Gamification

To Delve Deeper...

Feb 14, 2025

Strategy

UI Design

How to Implement Privacy Without Sacrificing UX in Your SaaS

In today's data-driven landscape, privacy is more than just a consideration—it's a strategic imperative. For SaaS companies, the challenge is to deliver a seamless and secure user experience while navigating the increasing demands for data protection. How can you balance these priorities without compromising either? By integrating privacy principles into your product design from the start, you can align with user expectations and regulatory requirements. Whether you're a decision-maker or a designer, explore how to make privacy a strategic advantage for your business.

Combination lock with numbered dial, symbolizing data security and protection.
Low-angle view of an airplane in the sky, a metaphor for validating a SaaS product-market fit before the growth stage.

Jun 12, 2025

Strategy

UX Research

How to Find Product-Market Fit: A Step-by-Step Testing Guide
Two women collaborating on a SaaS UX project, brainstorming ideas around a laptop in a modern workspace.

Sep 4, 2024

Strategy

UX Design

What B2B SaaS UX Can Learn From B2C (and Vice Versa!)
Different buttons and icons of a UI Kit

Nov 29, 2024

Design Systems

UI Design

How Can UI Kits Save You Time in SaaS Development?
red traffic light illustrating Saas Navigation UX Mistakes to avoid

Jan 13, 2024

UX Design

SaaS Navigation: The 10 Common UX Mistakes

List of All of Our Articles on Digital Product Design