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merveilleUX Blog

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Our Featured Article

Nov 12, 2024

UX Design

AI & SaaS UX: The Real Impact

It's hard to escape the wave of generative AI these past few months. Applications, software, websites... artificial intelligence is popping up everywhere, promising a revolution in user experience. But what's the reality? Beyond the marketing hype, what is the concrete impact of artificial intelligence on our daily digital lives? This article explores the real benefits of AI for users, from simplifying tasks to increased accessibility, including the creation of personalized content. We will also address the mistrust surrounding this technology and the keys to successful integration into your SaaS. Generative AI: true UX asset or just a marketing ploy? Let's decipher.

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